2020-2024
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Dentsu Soken Inc.
Dentsu Soken Project Highlights
Selected work from my 4.5 years as a UI/UX designer at Dentsu Soken, where I designed enterprise systems, automotive interfaces, financial services, and R&D experiences.
Category
B2B UX / Cross-Industry
Role
UI/UX Designer
Overview
Selected work from my 4.5 years as a UI/UX designer at Dentsu Soken, where I designed enterprise systems, automotive interfaces, financial services, and R&D experiences.
My work focused on translating complex requirements into structured, practical interfaces for real business workflows.
Team
Design team of around 15 designers
Timeline
4.5 years
Overview
Designing enterprise and interactive UI across multiple industries
During my 4.5 years at Dentsu Soken, I worked as a UI/UX designer across enterprise systems, automotive interfaces, financial services, and R&D projects.
My strength was translating complex business requirements into structured, practical interfaces that supported real workflows.

Financial Systems
Structuring complex financial workflows into clear interfaces
Okané no Sherpa - Supporting users in understanding financial options
I worked on UI improvements for Okané no Sherpa, a consumer-facing financial service that helps users explore financial options based on their needs.
My role focused on making complex financial information easier to compare, helping users understand their options and move through the service with more confidence.


Financial Administrative System - Improving workflows for loan-related operations
I also designed screens for a financial administrative system used in loan-related operations.
I organized dense operational data, improved screen layouts, and refined workflows so users could review information accurately and complete administrative tasks more efficiently.

Manufacturing & Automotive
Designing touch panel interfaces for a leading Japanese automotive manufacturer
I designed touch panel interfaces for a leading Japanese automotive manufacturer.
My focus was on creating clear screen flows, large tap targets, and intuitive layouts that supported smooth interaction in showroom and vehicle-related experience settings.

Accounting System
Improving usability for a large-scale consolidated accounting system
I worked on STRAVIS, a large-scale consolidated accounting system used by enterprise clients in Japan.
I improved selected screens based on user interviews, research mapping, and product alignment discussions. The goal was to make complex accounting workflows easier to understand while preserving the system’s depth and reliability.

Research & Development
Exploring sports and health experiences powered by body measurement data
Dig Sports
Dig Sports is an R&D project exploring sports and health experiences using body measurement data.
I designed the Dig Sports logo and directed the UI renewal of the existing service, creating a clearer visual identity and improving the interface so users could better understand and interact with the service.

Dig Sports Fraimo
Dig Sports Fraimo is a senior-focused service concept developed as part of the Dig Sports R&D project and exhibited at Expo 2025 Osaka, Kansai, Japan.
I designed UI screens with a focus on readability, simple interactions, and ease of understanding for older adults. I also participated in user testing to evaluate usability and refine the experience.

Team Contribution
Teaching UI/UX fundamentals to future PMs, engineers, and consultants
I supported UI/UX training for around 100–150 new employees preparing to become project managers, engineers, and consultants.
The program began with a lecture on UI/UX fundamentals, followed by wireframe feedback for a survey system that participants implemented over three months. During implementation, I provided UI design consultation and helped participants refine their design decisions.
This experience strengthened my ability to explain design concepts clearly to cross-functional audiences and communicate the value of design beyond the design team.

Website & Branding
Expanding my design range through websites, logos, and visual communication
In addition to system and service design projects, I worked on website design, logo creation, and visual communication. These projects helped me expand my design range, from interface structure to brand expression and clear digital touch points.


Reflection
Building a foundation in complex B2B and multi-project design
Working across multiple industries helped me build a strong foundation in enterprise UX, B2B system design, and practical UI design.
I learned how to understand complex business requirements, structure dense information, and design interfaces that users could operate accurately in real work environments.
Managing several projects in parallel also strengthened my ability to prioritize, communicate clearly with different stakeholders, and deliver practical design solutions within business and technical constraints.



